|Collaterals include a wide range of documents you use to promote your business or service. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR more than generate immediate sales. Collaterals may or may not be tied to specific advertising campaigns.
One of the most important rules of collateral design is that each collateral piece must have a uniform consistency that makes them feel like they are part of the same family. Consistency of general design - including color, fonts, sizes, paper, and most importantly, message - gives an overall coherence to your business that says your act is together.
This overall look and feel contribute greatly to your customers sense of your business's focus and reliability and in turn, builds their trust in your product or service.
|LaRoche Creative Collaterals List:|
Lodging Guest Books
Magazines & Journals