Collaterals include a wide range of documents you use to promote your business or service. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR more than generate immediate sales. Collaterals may or may not be tied to specific advertising campaigns.

One of the most important rules of collateral design is that each collateral piece must have a uniform consistency that makes them feel like they are part of the same family. Consistency of general design - including color, fonts, sizes, paper, and most importantly, message - gives an overall coherence to your business that says your act is together.

This overall look and feel contribute greatly to your customers sense of your business's focus and reliability and in turn, builds their trust in your product or service.

LaRoche Creative Collaterals List:
Annual Reports
Brochures
Business Forms
Catalogs
Data Sheets
Direct Mail
Flyers
Lodging Guest Books
Magazines & Journals
Media Kits
Menus
Packaging

Periodicals
Point-of-Purchase
Posters
Presentation Graphics
Product Lists
Proposals
Publications
Sales Promotions
Sell Sheets
Signage
Stationary Suites
Web Design

Below are some samples of LaRoche Creative Group's successful collaterals and promotions: (click for below for larger images)